This has to be the most difficult certification we’ve ever obtained but we are so proud to have finally received it. High Country Kombucha believes in an authentic and traditional kombucha tea culture and our specific culture can be traced back for centuries. We do not currently, nor will we ever, include genetically modified ingredients or laboratory produced probiotics in any of our products. We strongly believe in the NonGMO Project and it’s verification which is not required but instead is obtained voluntarily. This is an opportunity for natural companies to show their support for clearly labelled products meant to inform rather than confuse consumers.
Why should the average American consumer care if the foods the eat and the beverages they drink contain Genetically Modified Organisms? Perhaps because of the general consensus held by other countries around the world that GMOs are not safe.
Most developed nations do not consider GMOs to be safe. In nearly 50 countries around the world, including Australia, Japan, and all of the countries in the European Union, there are significant restrictions or outright bans on the production and sale of GMOs. In the U.S., the government has approved GMOs based on studies conducted by the same corporations that created them and profit from their sale. Increasingly, Americans are taking matters into their own hands and choosing to opt out of the GMO experiment.
Also, a growing body of evidence connects GMOs with health problems, environmental damage and violation of farmers’ and consumers’ rights.
Why would a company choose to put their products through a rigorous verification process in order to get a certification that is not required and still relatively new? Because despite the lack of support from regulatory agencies and the government, polls consistently show that a significant majority of Americans want to know if the food they’re purchasing contains GMOs. Unfortunately, the powerful biotech lobby has succeeded in keeping this information from the public. In the absence of mandatory labeling, the Non-GMO Project was created to give consumers the informed choice they deserve.
Please make informed choices in regards to the products you purchase, including Kombucha tea. Look for the NonGMO Verified label on all of your favorite foods and check out their website for more information on this important step for American consumers.
Check out the NONGMO Project website here